

These platforms, which increase and develop with the development of technology, give people the opportunity to have a space where they can express themselves more easily. Social media has emerged with various social networking platforms as a result of the development of the internet as Web 2.0 in our daily lives. It attracts people as an instant news source and the rapid realization of interaction between individuals or masses. Social media permeates every aspect of human life and includes individuals of all ages.

This study has established that cancel culture is an example of online abuse and has become more commonplace in the online public realm, rendering social media sites less of a haven. This study reveals that the victims suffered a backlash, public humiliation, and cyberbullying that harmed their mental health. Thus, this study looked at the diverse experiences of victims of cancel culture on social media in the Philippines and how it influenced their social and personal lives. Even if this movement aims to call out individuals or businesses, it has undoubtedly encouraged mob mentality and damaged civil dialogue, ultimately driving them out of the community. It has now played a significant role in our modern society, paving the door for several participatory cultures and social movements, such as the so-called cancel culture. The continuous advancement of modern technology enables its users to engage in various interactions in the online public sphere, including conversations about multiple ideas and perspectives.
